How many times a day are YOUR breasts stared at? Hidden 'bra cam' demonstrates just how often men - and women - steal sneaky glances

Contrary to what some men might imagine, it is blindingly obvious to a woman when her breasts are being stared at.

But what about the less overt, split-second glances our bosoms attract on a day-to-day basis? Nestlé attached a hidden camera to the bra of a female volunteer in London to find out, and somewhat predictably, discovered that it happens constantly. 

Some men had clearly mastered the art of subtlety better than others, and women were just as likely to sneak a peek at the volunteer's breasts as their male counterparts; resulting in 36 recorded glances in one day.

as does a friendly-looking dog

Everyone's invited: A child quite understandably has a stare

 Can I help you? As the women and her bra cam make their way around the city - including trips to coffee shops and markets (pictured) - the number of breast-glances rapidly clocks up

 Not just the men: Interestingly, the women who stare at the volunteer's breasts do so in a much more blatant fashion (pictured)

Enthralled: Some men (left) have clearly mastered the art of subtlety better than others (right)

Boobs on tour: To be fair to the starers, the volunteer in this experiment (pictured) was strolling around London with almost her entire lurid pink bra on show

Busted: Nestlé attached a hidden camera to the bra of a female volunteer to count how many times her breasts were glanced at (pictured) and counted 36 during one day